Born & Bred Collection

Rep your roots with the Born and Bred Collection—scents that hit like your favorite anthem. Each fragrance takes you back to the block, the city, and the memories that made you. Inspired by hip-hop and R&B’s love for hometown pride, these scents blend nostalgia with soulful vibes, creating a vibe that feels like home.

Relive those moments, paying homage to the places and stories that shaped your journey—just like the artists you love.